Yemen's Sidr honey to be sold under Yuri & Terra brand
The Yemeni government has since 2003 considered honey as one of the five strategic economic sectors. Unsurprisingly, Yemen produces some of the best honey in the world, the Guardian recently acknowledged. Indeed, honey connoisseurs have long argued that Yemen's Sidr honey is deserving of a global market. Its peculiar taste, rich medicinal properties, and multiple uses make it one of the most prized honey in the world.
Organic Yemen (OY) is therefore excited to start exporting and selling high-end Yemeni Sidr and Mara’ei honey via Yuri & Terra (Y&T). By closely working with farmers, OY will ensure the highest quality, unadulterated, and optimally processed and packaged honey products. Also, real-time weather and investment data, and a climate change-conscious approach will lead to well-informed production. This, coupled with a proven end-to-end value chain puts OY in a pole position to develop Yemen’s honey industry.
OY is preparing to export high-end Yemen's Sidr honey in the coming months
Yemeni Sidr honey is lauded in religious texts for its curative abilities, from bolstering body immunity to fighting cancer. Its elite reputation is based on several distinctive features.
According to the Guardian, some of the purest and highest quality Yemeni honey comes from bees fed exclusively on Sidr flowers.
These bees produce distinctly pale-colored honey, with a fiery, almost bitter aftertaste unlike any other in the global market.
The peculiar taste, distinct texture, and rich medical qualities make Sidr honey one of the most demanded in the world.
Yuri & Terra
OY's channel to sell Yemen's Sidr honey
To increase the global reach of Yemen's Sidr honey, OY is looking to leverage its global luxury brand Y&T. OY is generally looking to use its production expertise, technical capacity, and marketing infrastructure to boost Yemen’s honey industry.
Product packaging design and production are nearly complete, and OY has recently exported its first shipment of hundreds of kilograms of pure Sidr honey to the Southeast Asian market.
Organic Yemen has recently exported its first shipment of pure Sidr honey to the Southeast Asian market
Overcoming Yemen’s climate change challenges
Harsh weather and climate change are already affecting production and threatening the livelihoods of thousands of Yemeni beekeepers. As per a Reuters report, Hizam, a resident of Taez in southwestern Yemen laments, “Beekeeping is a family business, our main source of income, and a part of Yemen’s culture. But it’s being threatened by climate change”.
With its expertise in weather data generation, analysis, and application, Organic Yemen is uniquely placed to address such climate change risks. To ensure profit maximization, OY is also looking to address the missing links in the Yemeni honey value chain. It will provide quality processing, quality packaging, reliable export and accesses to retail customers via online sales channels.
Yemeni Sidr honey: nature’s gift to the world
Yemeni honey is famous worldwide for its high quality and high prices
Yemeni Sidr honey is a monofloral honey. It is made solely from the nectar of the Sidr tree, also called Jujube. The Sidr tree radiates a unique aroma that attracts bees to feast on its nutritious and medicinal nectar.
Sidr trees grow uncultivated in Yemen’s desert areas, untouched by pesticides, chemicals, or modern machinery. From them, beekeepers produce Sidr honey using diligent traditional methods passed on from generations.
What makes Sidr honey even more prized is the fact that it can only be harvested once every 12 months. Thus, to produce the purest and highest quality products that meet global standards:
OY will work directly with producers to promote sustainable practices.
OY will monitor the honey during production, extracting and packaging itself to ensure the highest quality possible.
Protect consumers from adulteration and counterfeit which is common these days.
Offer other preferred honey varieties, besides single-flower Sidr honey, to showcase the diversity of Yemen’s honey. These include Salam, Sumor and Mara’ei, Sawrab, Sal and Dhuba Honey.
High-end honey market
a promising investment
Asia Pacific Honey Market Size 2017-2028
At present, High-end honey is a large and growing market, especially in OY’s target markets of the Arabian Gulf and Southeast Asia. Projections show the global honey market growing from $8.17 billion in 2021 to $11.88 billion in 2028. In terms of regions, Asia pacific leads, accounting for the markets’ highest revenue share. Projections equally indicate that the Asia Pacific will dominate the global industry throughout the forecast period.
As per the views of exporters, traders, and the prevailing market price, Yemeni Sidr honey is the most preferred Yemeni honey in local, regional, and international markets. The aroma of Sidr honey, and its taste and flavor, besides its rich nutritional and medicinal benefits, make it highly prized.
Fighting Yemen’s honey adulteration
Unfortunately, no quality certification of Sidr honey is currently in place, leaving the brand vulnerable to adulteration. However, with growing global competition, Yemen cannot afford to jeopardize its privileged market position. It cannot afford to risk more adulteration by unscrupulous honey processors and traders. Traditional importers, including Gulf Cooperation Council countries, are setting more stringent regulatory and inspection protocols to protect domestic consumers.
Organic Yemen
your go-to company for Yemen's honey
OY’s unique end-to-end value chain has demonstrated expertise covering production, sales, and climate. Our high-end brand Yuri & Terra will sell through e-commerce channels worldwide. OY is thus poised to leverage Y&T to promote Yemeni products globally and facilitate selling them directly to consumers.
Such capacity places OY in a pole position to maximize both investor impact and profits. Moreover, Yemeni Sidr honey can play an enormous role in establishing Yemen as a source of unique, high-value honey products. To this extent, OY is excited to have a key part. We look forward to launching our high-end products in the near future. Inquiries from investors, NGOs or aid organizations that would like to partner with us are welcome.