Organic Yemen starts exporting cosmetic oils to Asia
Organic Yemen (OY) is now exporting cosmetic oils and superfoods to Asia. This makes it one of a few Yemeni companies exporting goods during this difficult time. The feat demonstrates OY’s trusted international brand, diverse marketing infrastructure, and trade mastery of the Asian market.
Early this July 2021, OY exported hundreds of kilograms of Yemen-grown jojoba and moringa oils to Thailand. It will be exporting more to Malaysia starting July, and thereafter, to other Southeast Asian countries.
Why exporting cosmetic oils to Asia?
Local partners in target countries will distribute the company’s prepackaged oils via E-commerce channels. This is to exploit the strong growth of E-commerce and new digital sales channels in Asia.
Indeed, research shows Southeast Asian countries having some of the highest E-commerce adoption levels globally. Thailand and Malaysia have since 2019 shown some of the strongest E-commerce growth, and therefore become OY’s first target markets for its newly developed high-end retail brand, Yuri&Terra.
The fast-growing Southeast Asian market: OY's focus
Organic Yemen focuses on Southeast Asia as a strategic market for Yemen agricultural exports. The region’s countries show some of the most promising market research statistics. In 2020, according to iStrata:
Southeast Asia registered US$25.449 billion in revenue in Beauty and Cosmetics.
In Malaysia, revenue for cosmetics amounted to US$366.2m
In Thailand, revenue for cosmetics amounted to US$763.4m.
The region’s superfoods market will register a CAGR of 8.6% (2020-2026) period.
The region’s E-commerce market is also booming, with Datareportal predicting double-digit growth to continue.
Malaysia’s government has made growing its online economy a national priority.
Organic Yemen's plan for exporting cosmetic oils to Asia
Organic Yemen is looking to exploit the booming cosmetics and superfoods market in Southeast Asia, starting with Thailand and Malaysia.
Early this July, OY exported 300kg of Yemen moringa and jojoba oils to local marketing partners in Thailand.
Starting August, OY is aiming to export more moringa and jojoba products to local marketing partners in Malaysia and Indonesia.
OY is taking advantage of the packaging, marketing and E-Commerce abilities of local partners to gain the highest profit for its investors, with the smallest expense.
The Southeast Asian market was specifically chosen due to the booming growth in categories served by Organic Yemen, as outlined below:
Organic Yemen exports:
beyond cosmetic oils
Accordingly, OY’s marketing strategy is:
To begin selling pure essential oils under its high-end Yuri&Terra brand in Thailand.
Progressively expand sales to Malaysia, Indonesia, Saudi Arabia and UAE.
Broaden the product line to include moringa powder, moringa tea and Sidr honey.
Follow that up by selling oil blends, insect repellents, shampoo, and conditioners.
OY has meanwhile applied for trademark protection for Yuri&Terra (Y&T) in Thailand and Malaysia. This follows the successful acquisition of the Trademark in UAE in May. The trademark will protect OY’s brand, fight counterfeits, and boost the overall international quality rating of Yemen's export products.
Organic Yemen’s cosmetics and healthy food trademark: Yuri&Terra (Y&T)
Overcoming obstacles to export cosmetics and superfood products
At present, Yemen is overwhelmingly a net importer, including over 90% of its food. Conversely, the country is hardly exporting any products to international markets. Security challenges, logistical difficulties, port congestion and onerous documentation and security requirements are all big hurdles to exporting from Yemen.
The security situation is affecting Yemen exports, particularly liquid products like oils, because of fears that liquids and powders could pose threats to aircraft.
There are few, sometimes no logistics options for air and sea freight. When available, regulations can change frequently, requiring repackaging or starting the documentation process all over.
Much bureaucracy delays the export process. For example, Yemen and Thai governments require reams of commercial and health documentation, all which must be painstakingly cross checked and confirmed.
Despite the difficulties, OY has built formidable marketing and sales infrastructure within Yemen and in Malaysia and Thailand. The company’s Sales Manager, Mr. Naef Mohammed, has made use of his vast experience and marketing connections to navigate all sales, shipping and marketing obstacles
OY aims to be the major exporter of high-quality beauty and superfood products with a global appeal. The company’s expertise and growing international stature are popularizing Yemen agriculture products around the world.
Organic Yemen:
your best partner for impact agriculture investment
Organic Yemen’s moringa farm
OY is Yemen’s only company with the tools, expertise, and brand for profitable Yemen impact investment.
OY’s production, processing, value addition, marketing, and distribution infrastructure makes it a one-stop company for Yemen agriculture investment.
OY is able to plant and make maximum plant harvests from farms courtesy of its ready access to high-quality weather data in real-time.
OY also partners with several research institutes, including Ibb University, Department of Agriculture, and Seiyun, Hadhramawt Agriculture Research Station. Only recently, OY partnered with both to develop new Yemeni export crops.
OY has marketing infrastructure and channels to navigate all the complicated procedures for exporting from Yemen to international markets.
The company has its own high-end retail brand Y&T. It also has a network of partners around the world to help with online selling in fast-growing markets.
OY is, therefore, able to make massive profits for investors, develop Yemen's economy, and protect the environment. By building an international stature through fully registered trademarks in UAE, and soon Thailand and Malaysia, OY is internationally competitive. It has become Yemen’s most effective and popular international company for exports.