Organic Yemen Succeeds in Registering UAE Trademark

Organic Yemen Inc. identifies, develops, and implements high-value agriculture and Renewable energy investments for Yemeni and foreign investors. We plant your farm, manage it, and process the crops. Now with Yuri & Terra (Y&T), we are ready to start selling and exporting products in local and international markets.

Yuri & Terra (Y&T) trademark registered in the UAE

What is Yuri & Terra (Y&T)?

Yuri & Terra is a high-end brand that will sell through e-commerce channels worldwide. Organic Yemen will therefore leverage Y&T to promote Yemeni products to the world and facilitate selling them directly to the consumers. This strategy sets Organic Yemen on a sustainable path to achieving company director Mohammed Alamah’s vision to help Yemeni farmers, boost Yemen’s Agriculture, and make massive profits for Organic Yemen and its investors.

Obtaining UAE Trademark for Y&T

Obtaining UAE Trademark for Organic Yemen’s Yuri & Terra retail brand is a giant step for the company. The feat makes Organic Yemen the country’s first and only company to receive a UAE trademark for a cosmetic brand. The trademark will protect the brand in both the UAE and international markets. It will also help in fighting counterfeits of Organic Yemen products. The trademark will boost the overall quality rating of Yemeni export products, and build the trust of international consumers in Yemeni products in general.

Registering the UAE trademark precedes Organic Yemen’s ambitious plan to launch an international, high-end cosmetics and health food brand by June 2021 in Asia and by July 2021 in UAE.

The cosmetic market in UAE & Asia

Asia Pacific on top of the world’s cosmetic skincare market

The cosmetic market is lucrative worldwide. In 2018 alone, the global cosmetic market grew by 5.5 percent compared to the previous year. In that year, Asia Pacific was the cosmetic industry leader. It accounted for about 40% of the global market. The main product categories ranged from skincare and haircare, perfumes, make-up, and deodorants, etc.

Organic Yemen’s choice to launch in Asia and UAE is therefore a strategic investment maneuver. It will promote Yemen cosmetics and guarantee massive profits for investors. By 2018, 

UAE consumers are meanwhile among the world’s leading spenders in cosmetics and personal care. The sales value of the country’s beauty industry was a huge 2 billion U.S. dollars in 2015 and a massive 2.7 billion U.S. dollars in 2020. Forecasts show it will surpass 3 billion U.S. dollars by 2025 due to rising demand from a youth population, growing assimilation of western lifestyle and culture, and proliferation of beauty salons.

UAE cosmetics shoppers preferences

Based on cosmetic industry statistics, UAE consumers spent a staggering $ 2,470 per capita on cosmetics and personal care in 2018. No other country in the Middle East had its consumers spending that much. Indeed, the expenditure of UAE’s consumers ranked ninth globally. The country has since registered double-digit growth.

Euromonitor International estimated the 2018 retail value of the beauty and personal care market in the Middle East and Africa (MEA). It estimated $35.9 billion, projecting a compound annual growth rate of closely 10 percent from 2018 to 2023. Several experts attribute the upswing in UAE's body/skin care and cosmetics industry to the lifestyle and climate associated with the country.

The trending quest to look well and polished also adds to the growing demand for cosmetic products. This is mainly true for men’s skincare and grooming product segment, as more UAE men emphasize looking good and polished. This is according to Ahmed Pauwels, the erstwhile CEO of Messe Frankfurt Middle East. This group organizes the Beauty world Middle East exhibition.

Online sales and e-commerce in UAE

Online shopping in the UAE

Meanwhile, E-commerce payments in the Gulf States have massively grown in recent years, bringing a massive opportunity. Projections previously showed the Asian cosmetic industry would generate 25% of its total revenue through online sales by 2021. In UAE specifically, E-commerce payments are set to reach $12.6 billion by 2022. Organic Yemen is set to exploit this opportunity by leveraging on its Y&T high-end brand to make unprecedented product sales.

Thriving in the international cosmetics market

Several international beauty hubs, including France, Italy, and Spain have taken note of UAE and Asia’s booming beauty industry. They have designed product lines with specific appeal to skin and body care enthusiasts in the region. Yemen too must exploit the first-mover advantage and target UAE and the Asian region. Organic Yemen is taking the lead.

Yuri & Terra skin care and body care products

Jojoba oil from Organic Yemen’s Yuri & Terra brand

Our initial product launch will cover pure oils for body care, and the next wave will introduce oil blends and other formulated products. The pure oils will specifically include pure Yemen Jojoba and Moringa Oil for cosmetics. These are unique and high-value cosmetic products for body care, certain to play a great ambassadorial role for other Yemen cosmetics. This is critical for Yemeni exports as they set foot in UAE and Asian region cosmetic markets. What’s more, these products fall within the trending upswing in UAE’s body care and cosmetic industry needs.

Beyond healthy food: Y&T superfoods

Healthy food, from Organic Yemen farms to your kitchen

The initial launch will further cover superfoods, including Moringa power, Yemeni Sidr honey, and Moringa tea blends. Ahmed Eed, the manager of Organic Yemen’s Agriculture Dept. has long experience and acclaimed success organically growing and sourcing high-quality products. This puts Organic Yemen in a superior position to dominate the UAE and Asian market with top-quality superfoods.

Yuri & Terra vision for the future

With the Y&T retail brand, Organic Yemen ensures that it can sell products directly to customers, locally in Yemen and internationally. The product impact will be massive and greatly benefit Yemen's investment. Farmers will profit more from selling products rather than raw materials to large companies. Organic Yemen investors will also be able to make more money as Organic Yemen sells products directly to customers.

A launch in Malaysia, Indonesia, and Saudi Arabia will follow the 2021 launch in UAE. Overall, the Asian market is a strategic target for Organic Yemen products and will be a priority area in the next decade. The goal is to widen the market for Yemen’s exports and profitably sell the vast array of products from Yemen.