OY Launches Yuri & Terra Products On Amazon UAE
Organic Yemen (OY) has successfully launched its high-end retail brand Yuri & Terra Products on Amazon UAE. With this landmark achievement, OY’s pure Moringa and Jojoba oil is now selling in UAE’s lucrative e-commerce market. Additional products will join by the start of the second quarter as OY rolls out its range of in-demand products. They will add to online and in-store sales already done in Yemen and Thailand. The new sales channel will greatly boost profits for OY and its investors by simultaneously reducing the investment risk while increasing returns. Today, OY remains the only Yemen impact investment company that offers an end-to-end value chain for its investors.
Launch Of Yuri & Terra In Dynamic UAE Online Market
The e-commerce market in the UAE is on an upward trajectory. It is currently the most advanced e-commerce market in the Middle East and North Africa (MENA) region. It has a penetration rate of 4.2%, compared to advanced western markets such as the UK (15.6%), the U.S. (12.3%), and France (10%).
UAE’s demographic profile and high-income levels define the country’s e-commerce landscape. It includes:
· a young internet-savvy population,
· digital native young adults, and,
· Older millennials.
Consequently, UAE shoppers are top spenders online and represent the biggest annual spend per online shopper at $16,481 within MENA. This is mostly in Amazon (rebranded as Amazon.ae since 2019, with16.8 million visits per month (30%).
OY launched Y&T listings for pure moringa and jojoba in March, both of which have already many units since then. The company also obtained an Amazon brand registry for Y&T, by leveraging its UAE trademark for YT. It has since been able to successfully build on the brand registry to design a high-end Amazon storefront.
Organic Yemen’s Yuri & Terra Store on Amazon.ae
In the next 1 – 2 months, OY will launch additional products via its Amazon UAE store. This will include Sidr honey, an oil blend, and moringa powder. Presence on Amazon will be leveraged to expand to other global markets.
Benefits Of Amazon Launch To Impact Investors And Country
The UAE retail industry covers to store and non-store sales. Non-store sales include e-commerce, and forecasts indicate this non-store category will grow by a massive 78% from 2018 to 2023. Thus, OY’s Launching of Yuri & Terra Products on Amazon is certain to benefit both Investors and Yemen as a country.
Ø Investors
Impact investors stand to benefit from OY’s Amazon lunch in several ways, including the following:
· The investment risk for impact investors is certain will be reduced, because the Amazon launch and OY’s successfully built high-end stores will guarantee sales.
· The Amazon launch also increases profit margins for investors, because of selling via OY’s global, high-end retail brand.
· The Amazon launch increases the sustainability of OY’s value chain because it is end-to-end, guaranteeing planted crops an eventual market unrelated to swings in commodity prices.
Ø Yemen
Yemen is certain to benefit from OY’s Launching of Yuri & Terra Products on Amazon in several ways.
· Poor Yemen branding and inadequate marketing affect Yemen product sales. OY’s Amazon launch will lift the reputation of all Yemeni products around the world.
· Yemen’s macroeconomic situation meanwhile remains dire. Between 2003-2005 and 2018-2020, total imports increased by over 85% while exports dropped by 72%. Presently, the total value of imports is six times that of exports. OY’s Amazon Launch will help boost Yemen's exports.
· OY’s Amazon launch also markets Yemen as a country not just embroiled in war, but rich in resources and products of global value.
OY remains the only Yemen Impact Investment Company that offers an end-to-end Yemen value chain for its investors. Thus, OY:
· Is Yemen’s most reliable and profit guaranteeing partner for impact investing.
· Is Yemen’s most globally reaching brand with a growing customer base. Since moving to the e-commerce marketplace in 2020, OY has gained access to a global market for Yemeni products.
· Not only guarantees profits for our investors but boosts Yemen exports.
Yuri & Terra Moringa Oil Listing Detail
Brand registration and listing on Amazon is therefore a great accomplishment for OY, as it should be for any company. OY becomes the first Yemen-based company to complete this powerful feat. This evidences OY’s:
· expertise in Yemen value chain development,
· constant attention to investor return and,
· contribution to Yemen's national development.
Contact us to partner on impact investment, and several other projects within Yemen. We particularly invite partnerships from:
· Investors to partner in Moringa impact investment, Jojoba oil plants, and others. These are for export to UAE’s lucrative e-commerce market and other global markets.
· Farmers to partners to grow and export high-quality products via OY’s established sales channels.
· International organizations are interested in using OY’s international channels and expertise to advance development.