Moringa impact investment: Organic Yemen's bet to boost exports

Moringa is an herbal plant with multiple nutritive, food, and medicinal uses. Moringa products can be used in a number of industries, such as cosmetics, pharmaceuticals and superfood dietary supplements. Organic Yemen (OY) is your best partner for moringa impact investment in Yemen. We already operate moringa farms and sell the products through E-Commerce channels via our high-end brand Yuri & Terra. Organic Yemen is uniquely placed to leverage its partnerships with agriculture research institutes and universities in order to provide a data-driven approach to investment planning and drive Yemen exports.

The health and beauty benefits of the moringa plant

The moringa ingredients market:

a global growth story

Moringa is already used worldwide and is distributed both online and offline. Some call it the miracle tree, the tree of life, and the ben oil tree. Others call it the drumstick tree, and the wonder tree, or just plainly, Moringa.

Moringa has one of the most impressive global market statistics and growth rates. The Moringa products market report by Facts and Factors present it as a promising investment. It states that the global moringa products market was approximately $5 billion in 2019. The report anticipates it could reach $8.4 billion by 2026, growing at a rate of 8%.

There are many reasons for moringa’s growing popularity.

1. The superfood qualities of moringa leaves

• It has more vitamin c than oranges, more iron than spinach, more calcium than milk, more potassium than bananas, more beta-carotene than carrots and more protein than eggs.

• Moringa oleifera is full of antioxidants, including chlorogenic acid and quercetin. Moringa leaf powder particularly increases levels of blood antioxidants.

• It can lower cholesterol levels, and reduce risks of heart disease.

• Moringa is a powerful immune booster and is essential for helping our bodies fight off illnesses.

2. The powerful cosmetic and beauty qualities of moringa oil

• The oil contains important fatty acids for the human body, such as omega 3, 6 & 9, antioxidants and vitamins. This makes the moringa oil one of the most oxidative, stable oils in the market because of its unique high ‘oleic acid’ content.

• The natural structure of moringa oil makes it very effective in restoring and improving skin hydration, and has made it a premium ingredient in hair and body care formulations for hundreds of years.

• It dominates the booming cosmetics industry, which traditionally has used it for skin oils, hair conditioners and shampoos. More recent uses include creams and body oils, lotions, wrinkles and anti-aging creams, shower gels, deodorants, and perfumes.

Why moringa impact investment?

1. Moringa serves multiple markets

Moringa is used both in its raw and formulated form in a variety of products spanning a number of industries, including superfoods and body care.  This prevents investors from relying too much on just one set of customers or one product use.  Moringa products are also valued internationally, from developed markets like Europe, the US and Japan, to emerging ones like the Arabian Gulf, Southeast Asia and Latin America

2. Moringa can be grown widely in Yemen

Organic Yemen has successfully established moringa test plots in widely diverse areas of Yemen, ensuring investors can diversify their risk by not growing all of their crops in just one area.

The moringa plant is also drought resistant, meaning it is at lower risk from low rain seasons.

3. Moringa impact investment creates profit and sustainability in Yemen

Moringa leaf and seed can be harvested after the first year, at which point it starts returning profits to investors and local farming

Organic Yemen

your ideal partner for moringa impact investment

One of Organic Yemen’s Moringa Farms

Organic Yemen is your ideal investment partner for profitable impact investment in Yemeni Moringa for various reasons.

• OY is already working with local partners to develop new export crops, and has already established moringa test plots in several areas of the country. This enables investors to diversify their risk, by not depending on only one location for growing.

• The company already operates a large and productive moringa farm in Mareb Governorate, and owns its own high-end processing equipment.

• OY’s Agriculture Engineering Director Dr. Ahmed Eed has written several published research papers on moringa growing. His research led to an unprecedented reduction in seed germination from the typical 28 to 10 days. It also increased the success rate of seed germination from 45% to 85%.

• OY recently, obtained a UAE Trademark for Yuri & Terra (Y&T), its high-end cosmetic brand. Sales will launch in June 2021, with pioneer products, including Yemeni moringa oil and moringa powder. Additional offerings in September will include tea, shampoo, and blended oils.

• All OY’s products are sold via e-commerce channels in South East Asia (SEA) and the Gulf, including UAE. These are all leading markets for Moringa products. Moreover, with Y&T, OY can sell directly to consumers, thus guaranteeing high-profit margins for farmers and investors.

Consequently, Organic Yemen is strategically positioned to handle your moringa investment. Our highly experienced staff, network of partnerships and access to high-quality climate data ensure the productivity of its farms, while its Yuri & Terra high-end retail brand is particularly handy and guarantees profitability. We look forward to hearing from you about how we can help with your impact investment needs.